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Denim Guide

At Meet Bernard we stock a range of premium denim brands. Edwin, Nudie and Levi's.

Whether you’re really passionate about jeans, or you just want a casual pair to throw on, we’ll find a fit and style of denim to suit you.

The Project

This is where it all starts. Think of it as the beginning of your own project. You're not just getting some jeans, but on your way to a completely personalised pair that will come to be a reflection of who you are. Everything from where you put your wallet and phone, to how you cross your legs over the course of the next 6 months will be reflected in your jeans.


Selvedge comes from a denim that is made on a shuttle loom. This produces tightly woven strips, which run down each side of the fabric and prevent fraying, unravelling or curling. Because the edges come out of the loom already finished, jeans made in this way are referred to as having a ‘self-edge’ – hence the name Selvedge. 


We would advise you against washing your raw denim for as long as possible. The longer you don't wash them and wear them the more character and personality you put into the jeans.

If your jeans need refreshing, bag them and put them in the freezer overnight. This kills the bacteria and stops the smells.

We would also advise against machine washing your jeans. Hand wash them in warm water in the bath with a small amount of detergent and gently squeeze the jeans. Rinse out using warm water then air dry.

Our fits
Regular: Edwin Classic Regular Straight or Levis Rail Straight.
Straight: Edwin ED-80, Nudie Grim Tim, Levis Shuttle Standard.
Tapered: Edwin ED-55 or Edwin Classic Regular Tapered.
Skinny: Edwin ED-85, Nudie Lean Dean.


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